Wednesday, February 09, 2005

On The Topic of Car Ads and the Analysis of Images: Food For Thought

I found this Volkswagen ad very interesting in respect to what we have been discussing in class.

No, I am not a violence loving creep. This link explains why I find this ad so interesting.


Blogger Zack Reiss-Davis said...

I had seen that ad before online, but had never thought to wonder who made it...very interesting article. Of course, I had never heard of the Polo, and now I'm going to remember the car - so no matter what else, it is an effective ad even if offensive.

February 14, 2005 at 11:43 AM  
Blogger ornithoptercat said...

I was thinking about this and the few other really memorable car ads I've seen, and I realized that except for a handful of ads, most of them fall into one of half a dozen types: car on road, SUV in wilderness, minivan full of [fill in the blank], airbags for the safety of crash dummies, ON SALE!!!!!, and the extra boring show the car and talk about it type. And it seems like what really an this ad effective is simply how original it is - the good ads are stuff like the talking crash test dummies, the recent "kids want to crash all the minivans" one, or that odd one where everything synchs up to the windshield wipers and radio (I think that was VW also). So I think this one may be effective more because it's unexpected and original than because of the specific content and its offensiveness - it doesn't blend in with the other umpteen zillion car ads we've all seen.

It does seem like a lot of the good ones have an element of schadenfraude-based humor in them too, though (ha ha the dummy-people are getting broken! ha ha they want to smash his minivan!); so maybe another part of what makes this ad so effective is the (rather nasty) irony in the suicide bomber only blowing himself up.

February 14, 2005 at 10:04 PM  

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